Advertising and Promotion

An Integrated Marketing Communications Perspective, 6/e, with PowerWeb

6 edition
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Last edited by IdentifierBot
August 12, 2010 | History

Advertising and Promotion

An Integrated Marketing Communications Perspective, 6/e, with PowerWeb

6 edition
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
McGraw-Hill/Irwin
Language
English
Pages
864

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Edition Availability
Cover of: Advertising and Promotion
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
April 23, 2003, McGraw-Hill/Irwin
Hardcover in English - 6 edition

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Book Details


First Sentence

"During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service."

The Physical Object

Format
Hardcover
Number of pages
864
Dimensions
11.2 x 8.8 x 1.6 inches
Weight
5 pounds

ID Numbers

Open Library
OL9259956M
ISBN 10
0072866144
ISBN 13
9780072866148
Library Thing
368930
Goodreads
557038

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 12, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 30, 2008 Created by an anonymous user Imported from amazon.com record