An edition of The Complete Guide to Direct Marketing
(2006)
The complete guide to direct marketing
creating breakthrough programs that really work
by Chet Meisner
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Previews available in: English
Subjects
Direct marketing, BusinessShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work
June 1, 2006, Kaplan Business
Paperback
in English
1419526936 9781419526930
|
zzzz
Libraries near you:
WorldCat
|
2
The complete guide to direct marketing: creating breakthrough programs that really work
2006, Kaplan Pub.
in English
1419526936 9781419526930
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Direct marketing as business strategy
Direct marketing as sales
Thinking like a direct marketer
Breakthrough strategies that have worked
Barriers to success
Finding your audience
Data, data processing, and database marketing
Creative
Production and fulfillment
Testing and tracking.
Edition Notes
Includes bibliographical references (p. 247-248) and index.
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| February 6, 2018 | Edited by ImportBot | import new book |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |