An edition of Strategic Marketing Management
(2004)
Strategic Marketing Management
1 edition
by Mark E. Parry
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Marketing, managementShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Strategic Marketing Management
December 22, 2004, McGraw-Hill
Paperback
in English
- 1 edition
0071450939 9780071450935
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Book Details
First Sentence
"At its core, strategic marketing is a process driven by two fundamental decisions involving targeting and positioning. "
Edition Notes
The Mcgraw-Hill Executive Mba Series
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| August 1, 2020 | Edited by ImportBot | import existing book |
| June 13, 2012 | Edited by AMillarBot | remove edition notes from title (The Mcgraw-Hill Executive Mba Series) |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |