An edition of Strategic Marketing Management
(1997)
Strategic Marketing Management
A Means-End Approach
1 edition
by Mark E. Parry
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Last edited by Open Library Bot
April 28, 2010 | History
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Strategic Marketing Management: A Means-End Approach
December 26, 2001, McGraw-Hill
Hardcover
in English
- 1 edition
0071372229 9780071372220
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Book Details
First Sentence
"At its core, strategic marketing is a process driven by two fundamental decisions involving targeting and positioning."
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| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |