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"How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing, and whether you're a nonprofit executive or a PTA volunteer, Robin Hood Marketing shows you how to sell your mission as successfully as the great marketing minds of corporate America sell their products."--Jacket.
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Previews available in: English
Subjects
Social marketing, Marketing| Edition | Availability |
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1
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
2010, Wiley & Sons, Incorporated, John
in English
1118040937 9781118040935
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2
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
2007, Wiley & Sons, Incorporated, John
in English
078798552X 9780787985523
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zzzz
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3
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
2007, Wiley & Sons, Incorporated, John
in English
0470327820 9780470327821
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4
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
April 28, 2006, Jossey-Bass
Hardcover
in English
0787981486 9780787981488
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Book Details
First Sentence
"In three words, Nike marketed one of the best-known brands through one of the most oft-repeated slogans in marketing history."

