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"This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its rebirth as a multinational in 1950. The book traces the various stages of Schering's development, its relationships to other chemical companies, its government, its bankers and other shareholders. As the title implies, the book also tries to put this history in the context of Schering's changing - and for the most part increasingly hostile - political, social, and economic environment, which formed the context for the company's efforts to organize its personnel, develop its research and production capacity, and to internationalize its business.
The author argues that the evolution of Germany's system of corporate governance did not keep up with that country's ability to make technical innovations and actually hindered Germany's ability to respond to the business challenges following World War I."--Jacket.
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Edition | Availability |
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1
National Cultures and International Competition: The Experience of Schering AG, 1851-1950
2009, Cambridge University Press
in English
0521101212 9780521101219
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2
National Cultures and International Competition: The Experience of Schering AG, 18511950 (Cambridge Studies in the Emergence of Global Enterprise)
October 7, 2002, Cambridge University Press
Hardcover
in English
0521814812 9780521814812
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Book Details
First Sentence
"This is the story of the first hundred years of Schering AG, a well-known German pharmaceutical company with a leading position in hormone therapy and diagnostic imagery."
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