"In keeping with the successful philosophy of the first edition, Electronic Commerce, Second Annual Edition balances both the technological and strategic aspects of electronic commerce essential to succeeding in today's Internet-based economy. Assuming no background in electronic commerce, this book covers the key technologies used in electronic commerce clearly and concisely. The authors have revised and updated this text to provide the most up-to-the-minute information and resource possible, including thorough discussions of both business-to-consumer and business-to-business electronic commerce. Because companies are using these strategies in a global business environment, discussions of international, legal, ethical, and tax issues are included."--BOOK JACKET.
Previews available in: English
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Electronic commerce: B2C strategies and models
2002, John Wiley & Sons
in English
0471487058 9780471487050
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Electronic Commerce: B2c Strategies and Models
April 15, 2002, Wiley
in English
0471487058 9780471487050
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Includes bibliographical references (p. 343-346) and index.
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