Leap! A Revolution in Creative Business Strategy
by Bob Schmetterer
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"In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand - they define it.
Schmetterer argues that the true challenge for advertisers is to help clients apply creative thinking to their core business strategies before they launch a branding blitz."--BOOK JACKET.
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Subjects
Publicidad, Planeacio n estrate gica, Administracio n industrial, Mercadotecnia, Planeacio n., Industrial management, Marketing, Strategic planning, Planning, Business planning, Advertising, Distribution, General, BUSINESS & ECONOMICS, Planeación estratégica, Planeación, Administración industrial, Electronic books, Planification, Planification stratégique, Gestion d'entrepriseShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
Leap! A Revolution in Creative Business Strategy
January 3, 2003, Wiley
in English
0471229172 9780471229179
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First Sentence
""Ideas are only the beginning," adults like to tell precocious youngsters."
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| November 15, 2023 | Edited by MARC Bot | import existing book |
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