An edition of Actionable web analytics
(2007)
Actionable web analytics
using data to make smart business decisions
by Jason Burby
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Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.
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Previews available in: English
Subjects
Business enterprises, Computer networks, Data mining, Data processing, Design, Electronic commerce, Internet marketing, Internet searching, Internet users, Statistics, Web sites, Web usage mining, Information Management, Knowledge Capital, BUSINESS & ECONOMICS, Business enterprises, computer networks, Management information systems, Business intelligence| Edition | Availability |
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Actionable web analytics: using data to make smart business decisions
2007, Wiley Publishing
in English
0470124741 9780470124741
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Includes index.
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