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April 28, 2010 | History
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| Edition | Availability |
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1
Inside Consumption Perspectives on Consumer Motives, Goals and Desires
August 24, 2005, Routledge
in English
0415341949 9780415341943
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2
Inside Consumption Perspectives on Consumer Motives, Goals and Desires
September 26, 2005, Routledge
in English
0415341930 9780415341936
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zzzz
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| 3 |
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Book Details
Table of Contents
Introduction
Consumer approach and avoidance behaviors
Rules, variety, and flexibility in consumer choice
Sense and sensibility in consumption decisions
Consumer identity: history and virtuality
Community and culture in valuing brands
Consuming authenticity vs. triviality
Commentaries.
Edition Notes
Includes bibliographical references and index.



