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By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including:· social model of marketing· human resource management perspective· marketing and service management· quality managementorganisational development· corporate identity, image and reputation· corporate communication
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Previews available in: English
Subjects
Business, Management, Nonfiction, Marketing, Marketing channels, Market segmentation, CommerceShowing 8 featured editions. View all 8 editions?
Edition | Availability |
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1
Internal Marketing
2004, Taylor & Francis Inc
Electronic resource
in English
0203207386 9780203207383
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2
Internal Marketing: Directions for Management
2000, Taylor & Francis Group
in English
1134613938 9781134613939
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zzzz
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WorldCat
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3
Internal Marketing: Directions for Management
October 19, 2000, Routledge
in English
0415213185 9780415213189
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zzzz
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WorldCat
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4
Internal Marketing: Directions for Management
2000, Taylor & Francis Group
in English
0203207351 9780203207352
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zzzz
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WorldCat
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5
Internal Marketing: Directions for Management
October 19, 2000, Routledge
in English
0415213177 9780415213172
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aaaa
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WorldCat
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6
Internal Marketing: Directions for Management
2000, Taylor & Francis Group
in English
1134613946 9781134613946
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zzzz
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WorldCat
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7
Internal Marketing: Directions for Management
2000, Taylor & Francis Group
in English
113461389X 9781134613892
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zzzz
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WorldCat
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8
Internal Marketing: Directions for Management
2000, Taylor & Francis Group
in English
0429229682 9780429229688
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Book Details
First Sentence
"During the 1990s decade of Capitalism Triumphant, we heard constantly about the evils of central planning and authoritarian control."
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