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Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names -- Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.
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Previews available in: English
Subjects
Business, Nonfiction, Marketing, AdvertisingShowing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
2007, Wiley & Sons, Incorporated, John
in English
0470296720 9780470296721
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2
Apples, Insights and Mad Inventors
2006, Wiley & Sons, Incorporated, John
in English
1280355794 9781280355790
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3
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
May 26, 2006, Wiley
in English
0470029153 9780470029152
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4
Apples, Insights and Mad Inventors
2006, John Wiley & Sons, Ltd.
Electronic resource
in English
0470031522 9780470031520
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Book Details
First Sentence
"Feona McEwan is Director of Communications at WPP and one her many responsibilities is the creation and production of the Annual Report and Accounts."
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Feedback?July 22, 2019 | Edited by MARC Bot | remove fake subjects |
July 29, 2014 | Edited by ImportBot | import new book |
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April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
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