An edition of Is military advertising effective? (2003)

Is military advertising effective?

an estimation methodology and applications to recruiting in the 1980s and 1990s

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Is military advertising effective?
James N. Dertouzos
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Last edited by ImportBot
September 15, 2021 | History
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An edition of Is military advertising effective? (2003)

Is military advertising effective?

an estimation methodology and applications to recruiting in the 1980s and 1990s

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Rand
Language
English
Pages
96

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Subjects
Advertising, Armed Forces, Evaluation, Recruiting, enlistment, United states, armed forces
Places
United States
Edition Availability
Cover of: Is military advertising effective?
Is military advertising effective?: an estimation methodology and applications to recruiting in the 1980s and 1990s
2003, Rand
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Published in

Santa Monica, Calif

Edition Notes

"MR1591-OSD"--P.4 of cover

Includes bibliographical references

Series
MR (Rand Corporation) -- MR-1591

Classifications

Library of Congress
UB323 .D44 2003, UB323.D44 2003

The Physical Object

Pagination
xvii, 96 p. ;
Number of pages
96

ID Numbers

Open Library
OL18141128M
ISBN 10
0833033417
LCCN
2003041264
Goodreads
2932601

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History

Download catalog record: RDF / JSON
September 15, 2021 Edited by ImportBot import existing book
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 9, 2009 Created by WorkBot add works page