An edition of The attention value of advertisements in a leading periodical
(1920)
The attention value of advertisements in a leading periodical
an experiment in measuring the relative attention secured by the various advertisements printed in the "Saturday Evening Post" of November 8, 1919.
by Hotchkiss, George Burton
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1
The attention value of advertisements in a leading periodical: an experiment in measuring the relative attention secured by the various advertisements printed in the "Saturday Evening Post" of November 8, 1919.
1920, New York Univ. Bureau of Business Research
in English
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2
The attention value of advertisements in a leading periodical: an experiment in measuring the relative attention secured by the various advertisements printed in the "Saturday Evening Post" of November 8, 1919.
1920, New York Univ. Bureau of Business Research
in English
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