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"This volume is both an in-depth field analysis and step-by-step guide to preventing commercial disasters from which companies may never recover. Drawing upon a wide range of the sorts of crises that managers must face (examples include McDonald's, Perrier, Tylenol, etc.) the authors present appropriate strategies designed to reassure the public and keep business going.
A tool for corporate managers, Communicating in Crisis is also a unique supplementary text for graduate and undergraduate business courses focusing on public relations, managerial and corporate communication, and risk management."--BOOK JACKET.
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- Created April 29, 2008
- 5 revisions
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July 30, 2019 | Edited by MARC Bot | associate edition with work OL3623853W |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |