"More so than even the exchange of goods, the exchange of technology among nations has increased dramatically. Not only are exchanges evolving but so is the role played in them by developed and developing nations. Le Goc leads readers through the basic concepts of technology transfer. He includes an entire section on joint ventures, a chapter on corporate and national culture, and another on current global trends.

He synthesizes a wide range of material by means of an integrated approach to the practical techniques of technology transfer internationally. Also included are special methods of technology transfer and their specific applications, and information on the export of goods and services, licensing, turnkey operations, management contracts, franchises, joint ventures, and wholly owned subsidiaries - much of which is drawn from the authors firsthand experiences.

The result is a book that is useful not only as a university textbook in international business, but one that will also give executives and managers the information they need to take the next steps toward acquiring true expertise."--BOOK JACKET.