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A six-step plan for driving a wedge between the competition and the customer For sales people, convincing a potential customer to choose them over the competition is no easy task, and especially when the competition already has the account. Finally, How to Get Your Competition Fired shows readers a proven system for breaking the relationship between the competition and the customer. Randy Schwantz's method, The Wedge(r), includes a six-step plan that drives a "wedge" between the competition and the customer. He shows how to reveal the competition's shortcomings without seeming to, letting prospects decide independently to dump their current provider, exclude other competitors and, finally, switch to the salesperson's product or service. Offering real tactics, not just theory, this is the only sales strategy that really works to break the relationship between customers and the competition and bring in more business, faster than ever. Randy Schwantz (Dallas, T...
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Previews available in: English
Subjects
Business, Nonfiction, Sales Management, Selling, Competition, Sales managementShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
How to Get Your Competition Fired (Without Saying Anything Bad About Them)
2005, John Wiley & Sons, Ltd.
Electronic resource
in English
0471711187 9780471711186
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2
How to Get Your Competition Fired (Without Saying Anything Bad about Them)
2005, Wiley & Sons, Incorporated, John
in English
1280273151 9781280273155
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zzzz
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3
How to Get Your Competition Fired (Without Saying Anything Bad About Them): Using The Wedge to Increase Your Sales
January 21, 2005, Wiley
in English
0471703117 9780471703112
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aaaa
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Book Details
First Sentence
"This book is the result of more than 10,000 hours I have spent working with salespeople."
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Feedback?July 22, 2019 | Edited by MARC Bot | remove fake subjects |
July 1, 2019 | Edited by MARC Bot | import existing book |
June 17, 2010 | Edited by ImportBot | add details from OverDrive |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
December 9, 2009 | Created by WorkBot | add works page |