An edition of Mass communication series
(1961)
Mass communication series.
by Voice of America (Organization)
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December 5, 2010 | History
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Book Details
Table of Contents
1. Communication research in the United States, by W. Schramm.
2. The theory of cognitive dissonance, by L. Festinger.
3. An exploration into semantic space, by C. E. Osgood.
4. The new scientific rhetoric, by N. Maccoby.
5. Personality as a factor in susceptibility to persuasion, by I. L. Janis.
6. The social effects of mass communication, by J. Klapper.
7. The diffusion of new ideas and practices, by E. Katz.
8. Mass media and personal influence, by Paul Lazarsfeld.
9. The effects of television on children, by E. Maccoby.
10. The effect of communication on voting behavior, by I. de Sola Pool.
11. Teaching machines and programmed instruction, by A. A. Lumsdaine.
Edition Notes
Includes bibliographies.
Lectures broadcast originally by the Voice of America.
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