An edition of Advertising's affective qualities and consumer response (1974)

Advertising's affective qualities and consumer response

by

Advertising's affective qualities and consume ...
Alvin J. Silk, Alvin J. Silk
Locate

My Reading Lists:

Create a new list
Notes
Notes

Check nearby libraries

Buy this book

Last edited by Open Library Bot
December 5, 2010 | History
Edit
An edition of Advertising's affective qualities and consumer response (1974)

Advertising's affective qualities and consumer response

by

This work doesn't have a description yet. Can you add one?

Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
58

Check nearby libraries

Buy this book

Subjects

Advertising, Consumers, Persuasion (Psychology)
Edition Availability
Cover of: Advertising's affective qualities and consumer response
Advertising's affective qualities and consumer response
1974, Marketing Science Institute
in English

Add another edition?

Book Details

Edition Notes

Bibliography: p. 53-57.
"Working paper."
"Preliminary research report."

Published in
Cambridge, Mass

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5827 .S54

The Physical Object

Pagination
58 p. ;
Number of pages
58

Edition Identifiers

Open Library
OL5248836M
LCCN
75321165
OCLC/WorldCat
1602800

Work Identifiers

Work ID
OL6201382W

Source records

Library of Congress MARC record
marc_columbia MARC record

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

Loading indicator
Loading carousel
Loading indicator
Loading carousel

History

Download catalog record: RDF / JSON
December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page