Experimentation Matters
Unlocking the Potential of New Technologies for Innovation
by Stefan H. Thomke
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"In Experimentation Matters, Stefan Thomke argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully." "Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today."--Jacket.
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Experimentation Matters: Unlocking the Potential of New Technologies for Innovation
June 12, 2003, Harvard Business School Press
Hardcover
in English
1578517508 9781578517503
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""Experimentation matters because it fuels the discovery and creation of knowledge and thereby leads to the development and improvement of products, process, systems, and organizations.""
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