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An edition of Marketing: the basics (2006)

Marketing: the basics

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Cover of: Marketing: the basics by Karl Moore, Karl Moore
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Last edited by ImportBot
September 16, 2021 | History
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An edition of Marketing: the basics (2006)

Marketing: the basics

by

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Publish Date
Publisher
Routledge
Language
English

Previews available in: English

Subjects

Consumer behavior Export marketing Management Marketing Marketing research Research Marketing, management
Edition Availability
Cover of: Marketing: the basics
Marketing: the basics
2006, Routledge
in English

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Book Details

Table of Contents

What is marketing management?
Marketing as a corporate function
Product and placement
Price
Promotion
People
Segmentation, targeting, and positioning
Market research : seeking deep insight into the customer's world and mind
Global marketing.

Edition Notes

Includes index.

Published in
London, New York

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .M664 2006, HF5415.13.M664 2006

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL3419805M
ISBN 10
0415380804, 0415380790
LCCN
2005036377
OCLC/WorldCat
62697101
LibraryThing
4812761
Goodreads
4045629

Work Identifiers

Work ID
OL5843107W

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