An edition of The mercifully brief, real world guide to -- attracting the attention your cause deserves
(2005)
The mercifully brief, real world guide to -- attracting the attention your cause deserves
by Joseph Barbato
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Last edited by Open Library Bot
December 5, 2010 | History
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Management, Nonprofit organizations, PublicityShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
The mercifully brief, real world guide to -- attracting the attention your cause deserves
2005, Emerson & Church
in English
1889102067 9781889102061
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Book Details
Table of Contents
Sharpen your niche
Take inventory
Benefits
Make a plan
Staying on message
Be clear. be concise. be gone
Keep your elevator working
Telling your story
The cogent example
Think visually
The people factor
Make it credible
Back it up
Target your audience
Where the elite meet
Reaching the public
Be helpful online
Build good relations with the media
And now the news
Make your pitch
Become a go-to person
Be consistent and persistent
Shooting yourself in the foot
Having your say
Package your expertise
Waging campaigns
Stay fresh
Publicity checklist
The secret.
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| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |