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Book Details
Table of Contents
Commoditization : coming to a company near you
The first wave : commodities and commoditization
The middle wave : the commoditization of industries
Cornerstones of the final wave : globalization and the Internet
The final wave : commoditization of white collar work
Business impacts
Individual impacts
Business responses
Surviving in a commoditized world
Individual responses
Where will commoditization take us?.
Edition Notes
Includes bibliographical references and index.
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