An edition of Theory construction in marketing
(1982)
Theory construction in marketing
some thoughts on thinking
by Gerald Zaltman
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Last edited by Open Library Bot
December 5, 2010 | History
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Theory construction in marketing: some thoughts on thinking
1982, Wiley
in English
0471981273 9780471981275
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| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |