Dangers in using market-level data for determining promotion effects

Dangers in using market-level data for determ ...
Dick R. Wittink, Dick R. Witti ...
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Last edited by MARC Bot
July 24, 2024 | History

Dangers in using market-level data for determining promotion effects

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Publish Date
Language
English
Pages
40

Buy this book

Book Details


Edition Notes

"Working paper."

"September 1993."

Includes bibliographical references (p. 39-40)

Published in
Cambridge, Mass
Series
Report (Marketing Science Institute) -- no. 93-115

The Physical Object

Pagination
40 pages
Number of pages
40

Edition Identifiers

Open Library
OL52848081M
OCLC/WorldCat
29234409

Work Identifiers

Work ID
OL4981467W

Source records

marc_columbia MARC record

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July 24, 2024 Edited by MARC Bot import new book
December 10, 2009 Created by WorkBot add works page