"Over the last two decades, companies doing business in East Asia have enjoyed the biggest boom period in the region's history - and also suffered years of fallout from the 1997 financial crisis. Now Asia is entering a new phase of growth that will create a competitive landscape unlike anything we've seen in the past - and where complacency is not an option. Winning in Asia addresses the major forces driving economic change in the region and outlines five key challenges companies will face as they respond to these new realities." "Drawing on examples of Asian companies already in the process of this transformation, Williamson reveals the new business models, organizational structures, strategic mind-sets, and management processes that will become the hallmarks of success in the future. Providing unique insights into how these new Asian rivals will compete, Williamson also helps multinationals leverage their strengths to develop potent counterstrategies." "A strategy guide for local Asian firms and multinational operations alike, this book provides a blueprint for competing - and winning - on the new Asian playing field."--BOOK JACKET.