Total exposure
controlling your company's image in the glare of the business media explosion
by Gustav Carlson
"Business news has exploded into one of the fastest-growing media sectors in America. Fueled by a national obsession with investing, the average American is now thinking about business, talking about business - even searching out information about your business." "An avalanche of newspaper stories, personal finance magazines, television segments, trade journals, and online services are spilling forth more and more information, faster and more furiously than ever before." "Now you can learn how to maneuver deftly through this highly charged, aggressive media environment with Total Exposure. It's the first book to combine commentary on the irreversible transformation of business journalism with advice for strategically managing your company's image."--BOOK JACKET.
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Total exposure: controlling your company's image in the glare of the business media explosion
1999, American Management Assoc.
in English
0814404847 9780814404843
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Includes index.
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