"The Broadcast Century and Beyond, Third Edition is a popular history of the most influential and innovative industry of the previous and (so far) current century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication."

"The ability of radio and television to educate, enlighten, and stimulate the contemporary mind is perhaps the most important of all modern technological developments. The Broadcast Century and Beyond, Third Edition, places the communication revolution in a comprehensive chronological context, allowing readers to fully grasp the media's profound impact on the political, social, and economic spheres."

"Numerous personal retrospectives from broadcast pioneers, including Garrison Keillor, Julia Child, Norman Corwin, and Steve Allen, add an intimate dimension to this eminently readable narrative, while a book-length, running time-line of word and media events and over two hundred illustrations continually orient readers to periods and places. This third edition examines important media events of the 90s and presents upcoming developments for the new century and their probable impact on broadcasting."--Jacket.