An edition of Guerrilla Marketing
(1984)
Guerrilla marketing
easy and inexpensive strategies for making big profits from your small business
4th ed., Completely updated and expanded ed.
by Jay Conrad Levinson
- 22 Want to read
- 3 Currently reading
Share
×Close
"This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and management lessons for the twenty-first-century entrepreneur."--Jacket.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Showing 4 featured editions. View all 12 editions?
| Edition | Availability |
|---|---|
1
Guerrilla marketing: easy and inexpensive strategies for making big profits from your small business
2007, Houghton Mifflin
in English
- 4th ed., Completely updated and expanded ed.
0618785914 9780618785919
|
aaaa
|
2
Guerrilla marketing: secrets for making big profits from your small business
1998, Houghton Mifflin
in English
- 3rd ed.
0395906253 9780395906255
|
cccc
|
3
Guerrilla marketing: how to make big profits from asmall business
1994, Piatkus
in English
- Fully rev. and updated ed.
0749914319 9780749914318
|
cccc
|
4
Guerrilla marketing: secrets for making big profits from your small business
1984, Houghton Mifflin
in English
0395353505 9780395353509
|
cccc
|
Book Details
Table of Contents
The guerrilla approach
What is guerrilla marketing today?
The need for guerrilla marketing
The sixteen monumental secrets of guerrilla marketing
Developing a guerrilla marketing plan
Developing truly creative marketing
Selecting the most lethal marketing methods
Secrets of saving marketing money
Research : the starting point of a guerrilla marketing campaign
Minimedia marketing
Truths about minimedia marketing
Maximedia marketing
Guerrilla-style maximedia marketing
New-media marketing
E-media marketing
Info-media marketing
Human-media marketing
Nonmedia marketing
The nature of the guerrilla
Guerrilla company attributes
Guerrilla company attitudes
Guerrilla marketing psychology
The 200 weapons of guerrilla marketing
Acknowledgements
Informational arsenal for guerrillas
Index.
Edition Notes
Includes bibliographical references (p. [343]-356) and index.
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
Lists