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An edition of Project 2000 (1998)

Project 2000

research program on marketing in computer mediated environments

by , , and

Project 2000
Donna L. Hoffman, Thomas P. No ...
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Last edited by MARC Bot
May 19, 2026 | History
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An edition of Project 2000 (1998)

Project 2000

research program on marketing in computer mediated environments

by , , and

Project 2000 is a five year sponsored research effort devoted to the scholarly and rigorous investigation of the marketing implications of commercializing hypermedia computer-mediated environments like the World Wide Web; this site contains research papers on the World Wide Web.

Publish Date
Publisher
Hoffman & Novak
Language
English

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Subjects

Internet marketing Research Electronic commerce Vanderbilt University. Owen Graduate School of Management
Edition Availability
Cover of: Project 2000
Project 2000: research program on marketing in computer mediated environments
1998, Hoffman & Novak
electronic resource in English

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Book Details

Edition Notes

Description based on December 2, 1998 version.

Mode of access: Internet via World Wide Web.

Published in
Nashville, Tenn
Other Titles
Project two thousand

The Physical Object

Format
[electronic resource]

Edition Identifiers

Open Library
OL61981217M
OCLC/WorldCat
40430447

Work Identifiers

Work ID
OL45497038W

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