Adi Godrej talks about the unique challenges of a consumer goods industry in a diverse and large country such as India, with wide variations in consumer tastes and preferences. He discusses the advantage of brand building and his efforts at accelerating growth through a strategic expansion of the use of bottom-of-pyramid technologies in emerging markets.
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Interview with Adi Godrej, interviewed by Tarun Khanna, Mumbai, India
2013, Harvard Business School
in English
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Title from PDF title page (viewed on August 29, 2015).
Access restrictions to transcript may apply. Contact Baker Library Special Collections for more information.
Access to video file restricted to holders of a valid Harvard ID.
Video interview conducted in English on 2013 May 2 in Mumbai by Tarun Khanna, Professor, Harvard Business School through the sponsorship of the Business History Initiative, Harvard Business School.
Interview with Adi Godrej, interviewed by Tarun Khanna, Mumbai, India, May 2, 2013, Creating Emerging Markets Oral History Collection, Baker Library Historical Collections, Harvard Business School.
System requirements: Adobe Acrobat Reader.
Mode of access: World Wide Web.
Forms part of: Creating Emerging Markets oral history collection, 2006-
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