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An edition of Marketing (2003)

Marketing

The Core, International Edition

by , , and

Cover of: Marketing by Roger A. Kerin, Steven W. Hartley, William Rudelius, Roger A. Kerin, Steven W. Hartley, William Rudelius
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Last edited by MARC Bot
April 25, 2026 | History
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An edition of Marketing (2003)

Marketing

The Core, International Edition

by , , and

"Marketing: The Core presents an easy-to-read introduction to the exciting, dynamic, and challenging field of marketing. Drawing upon the successful approach used in the author team's larger text, Marketing, this concise version presents the basic concepts essential to an introductory marketing course, while also retaining the pedagogy that has made Marketing a best-selling text."--BOOK JACKET.

Publish Date
Publisher
Irwin/McGraw-Hill
Language
English
Pages
1

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Subjects

Marketing
Edition Availability
Cover of: Marketing
Marketing: The Core, International Edition
September 2003, Irwin/McGraw-Hill
Paperback in English

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Book Details

First Sentence

"Developing customer relationships and value."

Classifications

Library of Congress
HF5415 .K452 2004

The Physical Object

Format
Paperback
Number of pages
1

Edition Identifiers

Open Library
OL9963730M
ISBN 10
007121478X
ISBN 13
9780071214780
LCCN
2003051185
OCLC/WorldCat
52070809

Work Identifiers

Work ID
OL45225764W

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