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I wrote my first jingle in 1965 for a chocolate drink company in St. Louis. In the early 1970s, I continued to write while teaching high school and college English until 1977. I left teaching and began full-time work in the jingle business. By the mid-1980s, the business had changed dramatically due to the advent of computers and synthesizers. Yet, the focus of my book remains to this day relevant to those who want to compose musical IDs for companies and organizations. Though we don't hear many local and regional jingles on the air these days, the purpose of a jingle in advertising still makes sense. Music sells! Using the techniques from my book for both creating and selling commercial music -- with appropriate updating for the new technology -- can help anyone who wants to get into the business of commercial music. If you can create a great musical hook and then find someone with the money and interest in creating a memorable identification for their business, this book will get you started. Al Stone, Author, October 2012.
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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Jingles: How to Write, Produce and Sell Commercial Music
September 1990, Writers Digest Books
Paperback
in English
0898794137 9780898794137
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WorldCat
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2
Jingles: how to write, produce & sell commercial music
1990, Writer's Digest Books
in English
0898794137 9780898794137
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aaaa
Libraries near you:
WorldCat
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Book Details
Edition Notes
Includes index.
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Community Reviews (0)
Feedback?December 21, 2022 | Edited by ImportBot | import existing book |
February 28, 2020 | Edited by MARC Bot | remove fake subjects |
July 14, 2017 | Edited by Mek | adding subject: Internet Archive Wishlist |
October 10, 2012 | Edited by Albert J. Stone, Jr. (Al) | Just gave some biographical history and a note on the relevance of my book twenty-plus years after its publication. |
December 10, 2009 | Created by WorkBot | add works page |