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December 5, 2010 | History

Product variety and demand uncertainty 1 edition

Product variety and demand uncertainty
Dennis W. Carlton

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Product variety and demand uncertainty
Dennis W. Carlton, James D. Dana.

Published 2004 by National Bureau of Economic Research in Cambridge, MA .
Written in English.

About the Book

"We show that demand uncertainty leads to vertical product differentiation even when consumers are homogeneous. When a firm anticipates that its inventory or capacity may not be fully utilized, product variety can reduce its expected costs of excess capacity. When the firm offers a continuum of product varieties, the highest quality product has the highest profit margins but the lowest percentage margin, while the lowest quality product has the highest percentage margin but the lowest absolute margin. We derive these results in both a monopoly model and a variety of different competitive models. We conclude with a discussion of empirical predictions together with a brief discussion of supporting evidence available from marketing studies"--National Bureau of Economic Research web site.

Edition Notes

Includes bibliographical references.
Title from PDF file as viewed on 1/27/2005.
Also available in print.
System requirements: Adobe Acrobat Reader.
Mode of access: World Wide Web.

NBER working paper series ;, working paper 10594, Working paper series (National Bureau of Economic Research : Online) ;, working paper no. 10594.


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December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page