Check nearby libraries
Buy this book
How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press.
She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture.
As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product.
Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.
Check nearby libraries
Buy this book
Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
---|---|
1
Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s To 1910s
1996, Oxford University Press, Incorporated
in English
0195355318 9780195355314
|
zzzz
Libraries near you:
WorldCat
|
2
Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s To 1910s
1996, Oxford University Press
in English
1280529067 9781280529061
|
zzzz
Libraries near you:
WorldCat
|
3
The adman in the parlor: magazines and the gendering of consumer culture, 1880s to 1910s
1996, Oxford University Press
in English
0195108221 9780195108224
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references (p. 187-220) and index.
Classifications
The Physical Object
ID Numbers
Source records
Scriblio MARC recordLibrary of Congress MARC record
Ithaca College Library MARC record
marc_openlibraries_phillipsacademy MARC record
Better World Books record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record
Better World Books record
ISBNdb
ISBNdb
marc_columbia MARC record
Community Reviews (0)
Feedback?July 30, 2024 | Edited by MARC Bot | import existing book |
December 19, 2023 | Edited by ImportBot | import existing book |
January 17, 2023 | Edited by ImportBot | import existing book |
December 18, 2022 | Edited by MARC Bot | import existing book |
August 4, 2020 | Edited by ImportBot | import existing book |