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Politisches Marketing: Relevanz des Marketingkonzeptes für politische Parteien als Managementstrategie für Wahlkämpfe ; eine vergleichende Fallanalyse am Beispiel der Landtagswahl 2005 in NRW
2007, Tectum-Verl.
in German
3828894038 9783828894037
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Includes bibliographical references (p. 125-135)
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Feedback?November 29, 2023 | Created by MARC Bot | import new book |