An edition of Assessing when increased media weight helps sales of real-world brands (2002)

Assessing when increased media weight helps sales of real-world brands

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Assessing when increased media weight helps s ...
Deborah J. MacInnis
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Last edited by MARC Bot
November 15, 2023 | History
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An edition of Assessing when increased media weight helps sales of real-world brands (2002)

Assessing when increased media weight helps sales of real-world brands

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
44

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Subjects
Advertising, Psychological aspects, Effective frequency, Advertising campaigns

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Edition Availability
Cover of: Assessing when increased media weight helps sales of real-world brands
Assessing when increased media weight helps sales of real-world brands
2002, Marketing Science Institute
in English
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Book Details

Edition Notes

"Working paper."

"Working paper series."

Includes bibliographical references (p. 37-44).

Published in
Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138)
Series
Report -- no. 02-104, Report (Marketing Science Institute) -- no. 02-104
Copyright Date
2002

Classifications

Library of Congress
HF5822 .M317 2002

The Physical Object

Pagination
44 pages
Number of pages
44

ID Numbers

Open Library
OL49910365M
OCLC/WorldCat
50016060

Source records

marc_columbia MARC record

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