The use and effect of humor in different advertising media

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The use and effect of humor in different adve ...
Marc G. Weinberger
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Last edited by WorkBot
February 14, 2010 | History

The use and effect of humor in different advertising media

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Publish Date
Language
English
Pages
27

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Edition Availability
Cover of: The use and effect of humor in different advertising media
The use and effect of humor in different advertising media
1995, University of Birmingham
in English

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Book Details


Edition Notes

Published in
Birmingham
Series
Working papers in consumer research -- CRC/94-09, Working papers in consumer research (Research Centre for Consumer Behaviour) -- CRC/94-09.

Classifications

Dewey Decimal Class
659.1

The Physical Object

Pagination
(27)p. ;
Number of pages
27

ID Numbers

Open Library
OL15112677M
ISBN 10
0704414937
Goodreads
5622193

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History

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February 14, 2010 Edited by WorkBot add more information to works
December 10, 2009 Created by WorkBot add works page