An edition of Direct response television
(1995)
Direct response television
the authoritative guide
by Frank R. Brady
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Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today.
In 300 easy-to-read pages you'll find all the practical guidance you'll need for creating direct response commercials that will keep your cash register ringing and your costs under control.
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Direct response television: the authoritative guide
1995, NTC Business Books
in English
0844235482 9780844235486
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Edition Notes
Includes bibliographical references (p. 207-208) and index.
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| July 16, 2024 | Edited by MARC Bot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 14, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |