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Customer Satisfaction Measurement: Kundenzufriedenheitsmessung als Informationsgrundlage des Hersteller- und Handelsmarketing am Beispiel der Automobilwirtschaft
1995, P. Lang, Lang AG International Academic Publishers, Peter
in German
3631489609 9783631489604
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Book Details
Edition Notes
Includes bibliographical references (p. 263-278).
Originally presented as the author's thesis (doctoral)--Universität Münster, 1995.
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