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"The Campaign Manager is a handbook that is based on the author's three terms as mayor of Ashland, Oregon, and her numerous successes in managing campaigns. Supportive of both candidates and issues, this handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is presentation of how to win elections at the local level." "Thoroughly revised and updated, this new edition now covers campaign technology methods in every chapter and includes expanded material on direct mail, effective yet inexpensive television spots, and how to get the most reach for your campaign dollar. Also included are updates on working vote-by-mail elections for better results, organizing your database for campaign workers and donors, and fighting negative campaigns."--BOOK JACKET.
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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
The campaign manager: running and winning local elections
2010, Westview Press
in English
- 4th ed.
0813344514 9780813344515
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2
The campaign manager: running & winning local elections
2004, Westview Press
in English
- 3rd ed.
0813342228 9780813342221
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3
The campaign manager: running & winning local elections
1996, Oak Street Press
in English
- 1st ed.
0965076105 9780965076104
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Book Details
Edition Notes
Includes bibliographical references and index.
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Feedback?August 11, 2024 | Edited by MARC Bot | import existing book |
March 2, 2020 | Edited by MARC Bot | remove fake subjects |
October 24, 2011 | Edited by ImportBot | import new book |
December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
December 10, 2009 | Created by WorkBot | add works page |