Creating powerful radio
getting, keeping, and growing audiences for news, talk, information, and personality
by Valerie Geller
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Written by one of the top consultants for radio, this book will help you if you are interested in radio, work in radio, or are a communicator in any field, (it's good for TV news journalists and talk hosts and guests on TV as well!) this book has tips and techniques to help make you a more powerful speaker, storyteller, presenter and writer! For those who work as talk personalities, news journalists, interviewers and speakers, also sections on marketing, copywriting, burn out and working with "high ego" talent! For more on the book www.creatingpowerfulradio.com
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1
Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information and Personality Broadcast, HD, Satellite and Internet
2012, Taylor & Francis Group
in English
0080492592 9780080492599
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2
Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
March 8, 2007, Focal Press
Paperback
in English
0240519280 9780240519289
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3
Creating powerful radio: getting, keeping, and growing audiences for news, talk, information, and personality
2007, Focal, Focal Press, Elsevier
in English
0240519280 9780240519289
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4
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Book Details
Published in
Boston
Edition Notes
Includes bibliographical references and index.
TABLE OF CONTENTS
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Creating Powerful Radio
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Finding & Developing Talent
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Generators & Reactors
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Performance & Formatics
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Morning Shows
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From Rock to Talk
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Talk Shows
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Integrating News & Talk
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Interviews
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Show Prep
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Producers
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Call Screening
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High Ego Talent
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News
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Traffic & Weather Together
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Newswriting
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News - Anchoring
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Multi-version News
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News - Integrating Radio & TV
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Public Service Announcements
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Avoiding Burnout
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Airchecking
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Promotion
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Sales & Commercials
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LifeStage Demographics
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Research
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Final Notes
Index
Classifications
The Physical Object
ID Numbers
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| December 28, 2022 | Edited by MARC Bot | import existing book |
| June 29, 2019 | Edited by MARC Bot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 13, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |