Bad Boy reveals how Lee Atwater began his career controlling crowds as a jittery class clown, traumatized by the agonizing death of his little brother. In college he discovered the subtle intercourse of policy and public opinion and grew from party animal to party man. Bad Boy details Atwater's political strategies from the grass roots to the national level.

Even more ruthless were the behind-the-scenes power games as he crossed paths, and occasionally crossed swords, with nearly every major Republican of the 1980s: Reagan, Bush, Baker, Ailes, Rollins, and many more.

In Bad Boy we also see the faces Atwater tried to spin away. He was a compulsive womanizer, climbing through windows to avoid reporters. He played racial politics but promoted "big tent" Republicanism. Even his last public moment is controversial. Did Atwater's deathbed words really repudiate entire campaigns, or were they twisted by political enemies and second-hand reporting? Was his repentance sincere or simply one last gasp of press manipulation?

Was he responsible for the infamous Willie Horton ads, or was he unfairly blamed by 1988's losers, trying for a moral victory? Is Lee Atwater, a master of spin, now being spun in his grave?