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Bennis, Medin, and Bartels (2009) have contributed an interesting paper on the comparative benefit of moral rules versus cost-benefit analysis. Many of their specific comments are accurate, useful, and insightful. At the same time, we believe they have misrepresented cost-benefit analysis and have reached a set of conclusions that are misguided and, if adopted wholesale, potentially dangerous. Overall, they offer wise suggestions for making CBA more effective, rather than eliminating CBA as a decision-making tool.
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In favor of clear thinking: incorporating moral rules into a wise cost-benefit analysis
2009, Harvard Business School
in English
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"July 2009"--Publisher's website.
Includes bibliographical references.
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