An edition of Attitude change through visual imagery in advertising (1979)

Attitude change through visual imagery in advertising

by John R. Rossiter

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John R. Rossiter

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December 29, 2022 | History

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An edition of Attitude change through visual imagery in advertising (1979)

Attitude change through visual imagery in advertising

by John R. Rossiter

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0 Want to read
0 Currently reading
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Publish Date

1979

Publisher

Graduate School of Business, Columbia University

Language

English

Pages

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Book Details

Edition Notes

Bibliography: leaves 14-15.

Published in: New York
Series: Research working paper ; no. 230A, Research working papers (Columbia University. Graduate School of Business) -- no. 230A.

The Physical Object

Pagination: 21 leaves
Number of pages: 21

ID Numbers

Open Library: OL45063485M
OCLC/WorldCat: 6461891

Source records

marc_columbia MARC record

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Attitude change through visual imagery in advertising

by John R. Rossiter