An edition of Children's dispositions toward proprietary drugs and the role of TV drug advertising (1979)

Children's dispositions toward proprietary drugs and the role of TV drug advertising

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Children's dispositions toward proprietary dr ...
John R. Rossiter
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Last edited by MARC Bot
December 29, 2022 | History
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An edition of Children's dispositions toward proprietary drugs and the role of TV drug advertising (1979)

Children's dispositions toward proprietary drugs and the role of TV drug advertising

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Columbia University, Graduate School of Business
Language
English
Pages
18

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Subjects
Advertising, Pharmaceutical industry, Television advertising and children
Places
United States
Edition Availability
Cover of: Children's dispositions toward proprietary drugs and the role of TV drug advertising
Children's dispositions toward proprietary drugs and the role of TV drug advertising
1979, Columbia University, Graduate School of Business
in English
  • Not in Library
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Book Details

Edition Notes

Report revised: May 1979.

Includes bibliographical references (leaves 13-14).

Published in
New York
Series
Research working paper / Columbia University, Graduate School of Business -- no. 228A, Research working papers (Columbia University. Graduate School of Business) -- no. 228A.

The Physical Object

Pagination
18 leaves
Number of pages
18

ID Numbers

Open Library
OL45063483M
OCLC/WorldCat
7931365

Source records

marc_columbia MARC record

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