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Book Details
Table of Contents
An overview of corporate public affairs
Interest group strategies and forms of opinion
Conflict resolution : mediation and negotiation
Proactive media relations
Gaining semicontrol over the media : broadcast appearances
Gaining complete control over the media : advocacy advertising
Holding the media accountable and suing
Bypassing the news media : direct communication
Direct lobbying
Grassroots lobbying
Electoral activities
Litigation communication
Ascendancy of corporate power
Constructing a competitive political marketplace
Heeding the public interest.
Edition Notes
Includes bibliographical references and indexes.
Classifications
The Physical Object
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