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A market-tested process for beating the competition by giving customers the value they wantMarketers get too caught up in selling features and competing on price. Because, when all is said and done, customers buyand will pay well forvalue. Value-Based Marketing for Bottom-Line Success details methods for identifying profitable customers, and then reaching those groups by creating and managing a focused marketing strategy based on delivering value at every turn.It’s no secret that customers will almost always act in their own best interests. Value-Based Marketing for Bottom-Line Success helps marketers identify and feed those interests, outlining a value creation and delivery process for competing profitably by:Identifying value expectations of target customersDetermining and communicating the ability to deliver that valueDelivering the value promised
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Previews available in: English
Subjects
Management, Customer services, Consumer satisfaction, Marketing, Business, Nonfiction, Distribution, BUSINESS & ECONOMICS, General, Sales & marketing management, Marketing Management, Business & Economics, Business / Economics / Finance, Business/Economics, Advertising & Promotion, Customer Service, Marketing - General, Business & Economics / Marketing / General, Consumer satisfaction, Customer services, Management, Marketing, Marketing, managementShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Value-Based Marketing for Bottom-Line success
2003, McGraw-Hill
eBook
in English
007141682X 9780071416825
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2
Value-based marketing for bottom-line success: 5 steps to creating customer value
2003, McGraw-Hill
in English
007139656X 9780071396561
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3
Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
December 12, 2002, McGraw-Hill
Hardcover
in English
- 1 edition
007139656X 9780071396561
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Book Details
Table of Contents
Edition Notes
"American marketing association."
Includes bibliographical references (p. 231-233) and index
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Feedback?July 31, 2020 | Edited by ImportBot | import existing book |
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