Neuromarketing in food retailing
by Elena Horská and Jakub Berc̆ík
'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It covers essential terminology, interdisciplinary relations of neuromarketing and neuropsychology, ethical issues, neuromarketing research methods and applications from the sphere of consumer behaviour, visual merchandising in retailing and services. A final chapter is devoted to the future of neuromarketing including new trends in marketing and technologies as well as augmented reality and virtual reality. The book provides the readers (university students, scholars, retailers and other professionals) with tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make conditions for shopping more convenient and effective.
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Neuromarketing in food retailing
2017, Wageningen Academic Publishers
in English
9086868436 9789086868438
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"Co-funded by the Erasmus+ Programme of the European Union."
"Foodcost."
Includes bibliographical references.
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