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The problem and the challenge.
Selected readings: Caveat emptor, by the editors of the Wall Street journal. Workingman's wife, by L. Rainwater, R. P. Coleman, and G. Handel. Days with Simplicio in New York, by O. Lewis. A shirt for Juan Navarro, by J. F. Epstein. Life on welfare: a daily struggle for existence, by T. A. Johnson. Shopping plight of the poor, by G. Cameron. Better deal for Negro shoppers, by F. D. Sturdivant. The merchant and the low-income consumer, by D. Caplovitz. Ghetto fraud on the installment plan, by C. Karpal. The shark has pearly teeth, by H. Black. Fictitious pricing, by E. Gale. The shell game in the supermarket, by A. Q. Mowbray. Batman: substitute for price competition, by S. Margolius. The uses of aspirin, by the editors of Consumer reports. Unsafe at any speed, by R. Nader.
Suggestions for additional reading (p. 185-186)
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